Jollibee Foods Corp. (JFC) has opened a new Jollibee store in downtown San Francisco, expanding its presence in the Bay Area as part of its North American growth strategy. BusinessWorld reported that the outlet is located at 934 Market Street near the Powell Street Bay Area Rapid Transit (BART) station.
The new location brings JFC's network to more than 100 stores, reflecting the company's continued international expansion. The move is part of a broader push by the Philippine fast-food chain to capture market share in the United States, where it competes with established players.
JFC has been aggressively growing its overseas footprint in recent years, with North America serving as a key growth driver. The downtown San Francisco store is expected to cater to both local residents and commuters, leveraging its proximity to a major transit hub.