Chinese cosmetics brand Judydoll has expanded into the European market through Joybuy, an e-commerce platform owned by JD.com, according to Inside Retail Asia.
The rollout covers six countries: the United Kingdom, Germany, the Netherlands, France, Belgium, and Luxembourg. This marks Judydoll's first major push into the European region, leveraging Joybuy's logistics and cross-border capabilities to reach local consumers.
The expansion reflects a growing trend of Chinese beauty brands seeking international growth through established online marketplaces. Judydoll's entry into Europe comes as JD.com continues to strengthen Joybuy's cross-border offering for merchants aiming to tap into European demand for Asian cosmetics.