Lanvin has appointed Barbara Werschine as its new chief executive officer, according to a report by Inside Retail Asia . The move comes as the French luxury fashion house seeks to strengthen its leadership amid a competitive market.
Werschine brings more than 20 years of experience in the luxury sector, having held senior roles at major fashion houses. Her appointment signals Lanvin's focus on leveraging seasoned leadership to drive growth and brand positioning.
Founded in 1889, Lanvin is one of the oldest French fashion houses still in operation. The company has undergone several transformations in recent years, including ownership changes and strategic shifts to adapt to evolving consumer demands.