E-commerce platform Lazada Philippines reported a 260% increase in gross merchandise value (GMV) during its 6.6 Super WOW Sale compared with business-as-usual levels, according to BusinessWorld.
The company attributed the surge to strong back-to-school demand, with education-related transactions — particularly electronics — driving the growth as consumers prepared for the upcoming school year.
The GMV boost underscores the role of e-commerce in meeting seasonal consumer needs, with Lazada noting that the sale significantly outperformed typical daily volumes.