Li & Fung will produce and distribute apparel under the Vera Bradley brand, according to a licensing agreement brokered by IMG Licensing. The move was first reported by Inside Retail Asia.
The deal represents a significant category extension for the Indiana-based accessories brand, which has traditionally focused on handbags, luggage, and lifestyle products. By entering apparel, Vera Bradley aims to broaden its customer base and increase revenue streams.
Li & Fung, a global supply chain manager and sourcing giant, will leverage its manufacturing and distribution network to bring Vera Bradley apparel to market. The partnership highlights ongoing trends in brand licensing and retail category expansion, particularly for heritage brands seeking growth without direct operational investment.