A report published by Campaign Brief Asia warns that low adoption of artificial intelligence in the Philippine retail sector, and across the broader economy, could hamper GDP growth. The publication cited industry analysis showing that many local retailers have yet to integrate AI-powered tools for inventory, customer service, and demand forecasting.
The report notes that while larger firms are beginning to experiment with AI, small and medium-sized enterprises remain slow to adopt, limiting productivity gains. It argues that without wider deployment, the Philippines risks falling behind regional peers in efficiency and competitiveness, with measurable consequences for long-term economic output.
Industry observers say accelerating AI integration, especially in retail supply chains and consumer analytics, would require investment in digital infrastructure and skills training. The report suggests that closing the adoption gap could help unlock significant value for the economy as a whole.