Lululemon is reviving its Like New program in Hong Kong, with a pop-up event scheduled for November, according to a report from Inside Retail Asia.
The Like New program allows customers to trade in gently used Lululemon apparel for store credit, with the items then cleaned and resold at a discount. The revival in Hong Kong signals the brand's continued commitment to circular fashion and sustainability in the region.
The pop-up will offer Hong Kong shoppers a chance to participate in the pre-owned market, which has gained traction in Asia as consumers increasingly prioritize eco-friendly options. Lululemon first launched the Like New initiative in the U.S. in 2021.