MAP Active has acquired Sports Direct Malaysia, the company confirmed, in a move aimed at accelerating its expansion in Southeast Asia. The deal, reported by Inside Retail Asia, is part of a broader plan to deliver sustainable growth across the region.
The acquisition brings Sports Direct's Malaysian operations under MAP Active's portfolio, strengthening the company's retail footprint in the country. Financial terms of the transaction were not disclosed.
Industry observers see the purchase as a strategic move to capture a larger share of Southeast Asia's growing sports and activewear market. MAP Active has been expanding through acquisitions in recent years, and this deal reinforces its commitment to long-term growth in the region.