Marithé + François Girbaud has opened its first flagship store in Malaysia, located in Kuala Lumpur, as reported by Inside Retail Asia. The store marks the brand's latest Southeast Asian expansion.
The launch follows a series of openings in the region through a partnership with Thailand-based Jaspal Group, which also oversees the brand's presence in other Southeast Asian markets. The flagship offers the full range of the French fashion label's apparel and accessories.
The move signals continued retail momentum for heritage brands in the region, as international fashion labels seek to capture growing demand in Southeast Asian consumer markets.