Packworks, a retail technology company, won a hackathon organized with Bright Data, according to a report on Google News — retail Philippines.
The hackathon centered on the future of phygital retail, blending physical store experiences with digital capabilities. Participants built solutions using Bright Data's web data platform, with Packworks emerging as the winner for its approach to connecting offline retail data with online consumer insights.
The win highlights the growing focus on phygital retail in the Philippines, where small neighborhood stores dominate the landscape. Tools that combine in-store analytics with digital data could help these retailers better understand customer behavior, optimize inventory, and compete in an increasingly digital marketplace.