Meralco cites misinformation as it joins media literacy campaign

Manila Electric Co. (Meralco) has joined MediaQuest Holdings, Inc.’s THINKaMuna Pilipinas campaign to promote media and information literacy, citing the impact of misinformation and disinformation on the power distributor. Representatives from Meralco and MediaQuest signed a memorandum of agreement on Monday formalizing the partnership, as reported by BusinessWorld.

The campaign aims to equip employees and customers with skills to critically assess information, particularly in an era of widespread false narratives. Meralco spokesperson Joe R. Zaldarriaga emphasized the importance of media literacy in combating misleading content that could affect public trust and operational stability.

THINKaMuna Pilipinas is an advocacy initiative by MediaQuest that seeks to foster responsible information sharing. With Meralco’s large customer base, the partnership is expected to amplify the campaign’s reach across the Philippines, highlighting the corporate sector’s role in addressing information disorders.