Metro Manila's hospitality sector is increasingly integrating environmental, social, and governance (ESG) initiatives into business strategies, with industry executives saying such investments can enhance profitability and asset values as the market prepares for the addition of about 4,000 hotel rooms by yearend, according to BusinessWorld.
Samantha de Mello, director of ESG for Asia Pacific at Hyatt Hotels Corp., emphasized that ESG is not just a compliance exercise but a driver of long-term value. She noted that investors and consumers are increasingly prioritizing sustainability, making it a competitive advantage.
The trend reflects a broader shift in the hospitality industry, where operational efficiency and brand reputation are tied to environmental and social performance. With new supply entering the market, hotels that differentiate through ESG may capture higher occupancy and rates.