Midea has opened its first concept store in the Visayas and Mindanao (VisMin) region in Cebu, announced through a partnership with local appliance retailer Echo Appliance. The store is located at SM City Cebu, offering a dedicated space for customers to experience Midea's full range of home appliances.
According to a report by Cebu Daily News, the partnership aims to strengthen Midea's retail presence in the VisMin area. The concept store will showcase the brand's latest products, including air conditioners, refrigerators, and kitchen appliances, with trained staff to assist customers.
The opening marks a significant step in Midea's expansion strategy in the Philippines, targeting regions outside Metro Manila. Echo Appliance, a known retailer in Cebu, will manage the store operations, leveraging its local market expertise. This collaboration is expected to boost Midea's brand visibility and sales in the southern Philippines.