Thailand’s variety retail leader Moshi Moshi is accelerating store openings and expanding its product range, according to a report from Inside Retail Asia . The company is pursuing growth despite facing rising supply chain costs and intensifying competition in the discount retail segment.
Moshi Moshi is preparing for higher logistics and raw material expenses by optimizing its supply chain and sourcing more products locally. The retailer is also leveraging its store network to introduce private-label items that offer better margins while keeping prices low for budget-conscious shoppers.
The company faces growing pressure from both domestic rivals and international entrants in the value-retail space. To maintain its lead, Moshi Moshi is focusing on store format innovation and digital engagement, including loyalty programs and targeted promotions, to drive foot traffic and repeat purchases in a challenging economic environment.