M&S has announced a franchise partnership to expand into the Philippines, according to supermarketnews.co.nz.
The partnership will bring M&S retail stores to the country through a local franchisee, marking the brand's entry into the growing Philippine market. Further details on the franchise partner and store rollout timeline have yet to be disclosed.
The move comes as international retailers increasingly target the Philippines, attracted by its expanding consumer base and favorable demographics. M&S joins a wave of foreign brands seeking to capture demand in the Southeast Asian nation's retail sector.