According to Inside Retail Asia, Muji China now develops approximately 70% of its lifestyle goods locally, marking a significant shift toward localization to fuel its next growth phase.
By designing and sourcing products within China, the retailer aims to better cater to domestic consumer preferences and trends, a move that has helped strengthen its market position amid intensifying competition in the region. The localized approach covers categories such as home goods, apparel, and stationery.
Industry observers view the strategy as a way for Muji to differentiate itself from both global and local rivals while improving supply chain efficiency. The company's focus on localisation is expected to support further expansion across China, its largest overseas market.