National Book Store has partnered with Anchanto, a Singapore-based e-commerce and logistics platform, to streamline its omnichannel operations, according to a report from bastillepost.com. The collaboration aims to integrate the retailer's online channels with its network of over 260 physical stores across the Philippines.
Anchanto's platform will manage inventory, order fulfillment, and logistics for National Book Store, enabling real-time synchronization between digital and brick-and-mortar sales. This move comes as the retailer seeks to enhance customer experience and operational efficiency amid growing e-commerce demand.
The partnership is expected to accelerate National Book Store's digital transformation, allowing it to better serve customers through seamless online purchasing and in-store pickup options. Anchanto, which serves brands and retailers globally, will power the backend infrastructure for the book chain's omnichannel strategy.