According to Entrepreneur India, the adoption of 2D barcodes is poised to reshape consumer trust in the Indian retail market by providing comprehensive product information with a single scan. Unlike traditional linear barcodes, 2D codes such as QR codes can store far more data, including manufacturing details, supply chain history, and certification marks.
This shift aligns with global trends where brands and regulators push for greater transparency to combat counterfeiting and empower informed purchasing decisions. In India, the move toward 2D barcodes is expected to benefit consumers who increasingly demand proof of authenticity and ethical sourcing, particularly for food, pharmaceuticals, and high-value goods.
Industry experts cited in the report note that the transition also enables brands to engage customers directly through interactive content while streamlining inventory management. As the rollout gains momentum, India's retail sector is preparing for a paradigm where a single scan reveals everything a buyer needs to know, potentially becoming a new standard for trust.