Alitheon, an optical AI technology company, has raised $8 million in a funding round led by Emerald Technology Ventures and eBay Ventures. The investment will support the company’s efforts to scale its authentication and traceability solutions, as reported by Retail Technology Innovation Hub .

The company’s technology uses optical AI to analyze unique surface features of products, enabling identification and verification without the need for labels or tags. This approach aims to combat counterfeiting and improve supply chain transparency across industries such as luxury goods, pharmaceuticals, and electronics.

With the new capital, Alitheon plans to expand its commercial operations and further develop its product offerings. The backing from prominent investors like eBay Ventures signals growing interest in advanced authentication technologies in the retail and e-commerce sectors.