Polytag and Videojet announced a partnership to offer smart QR printing solutions for the food and beverage industry, as reported by Food and Drink Technology. The collaboration combines Polytag’s digital platform with Videojet’s industrial coding and marking expertise.
Barcodes Philippines noted that dynamic QR codes for packaging allow brands to update product information without reprinting, which is valuable for compliance and marketing campaigns.
The integrated solution enables brands to print QR codes that can be scanned for product information, recycling instructions, and promotional offers. This aims to improve supply chain transparency and consumer engagement.
The partnership reflects a growing trend in the packaging industry toward digitalization and sustainability. By using smart QR codes, companies can provide real-time data and comply with evolving labeling regulations.