E-commerce platform Shopify has published a new guide titled "Retailer’s Mannequin Guide: Displays That Sell More (2026)," offering retailers strategies for using mannequins to drive sales in physical stores.
The guide covers visual merchandising techniques, including mannequin positioning, styling, and rotation to attract customers and convert foot traffic into purchases. It emphasizes the role of mannequin displays in creating engaging store layouts that highlight key products and promotions.
As retail competition intensifies, the guide aims to help store owners leverage physical displays as a strategic tool for increasing sales. The resource is available for free on Shopify’s website.