RHR partners with Duty Free loyalty program to expand customer base

RHR, the convenience store chain operated by Robinsons Retail Holdings, announced a partnership with the Duty Free Philippines loyalty program to broaden its reach among international travelers and local shoppers, as reported by BusinessWorld Online.

Under the arrangement, members of the Duty Free loyalty program can earn and redeem points at RHR outlets nationwide. The tie-up aims to drive foot traffic to RHR stores located near tourist hubs and airports, leveraging Duty Free’s established customer base of frequent travelers and overseas Filipino workers.

Retail analysts see the collaboration as a strategic move for RHR to differentiate itself in the highly competitive convenience store segment. By tapping into a loyalty network beyond its own, RHR can gain access to a new pool of consumers without heavy marketing spend, while Duty Free extends its program’s utility beyond airport duty-free shops.