ROBINSONS Hotels and Resorts (RHR), the hospitality arm of Robinsons Land Corp. (RLC), has partnered with Duty Free Philippines (DFP) to offer hotel discounts to members of the state-run retailer’s loyalty program as it seeks to expand customer reach across its nationwide portfolio, BusinessWorld reported.
Under the partnership, members of DFP’s Balikbayan Plus Card and Premier Club loyalty programs can access exclusive discounts on hotel stays and other services at RHR’s properties nationwide, which include brands such as Go Hotels, Red Planet Hotels, and Summit Hotels. The collaboration is part of RHR’s strategy to attract more local travelers and overseas Filipino workers who frequently shop at Duty Free outlets.
The move comes amid a recovering tourism sector in the Philippines, with hospitality companies increasingly turning to loyalty tie-ups to drive occupancy. RLC’s hotel arm operates over 30 properties across key cities and resort destinations, and the partnership with DFP is expected to boost customer loyalty while expanding RHR’s market reach among value-conscious travelers.