Singapore-based luxury orchid brand Risis is undergoing a transformation, moving beyond its heritage positioning to embrace imperfection as a design philosophy, CEO Verene Ng told Inside Retail Asia.
The brand, known for preserving Singapore’s national flower through fine jewelry and accessories, is now exploring wabi-sabi aesthetics — finding beauty in natural flaws and asymmetry. Ng said the shift reflects a broader consumer desire for authenticity and emotional connection in luxury goods.
Risis is also expanding its product range and retail footprint to attract younger shoppers while maintaining its craftsmanship heritage. The company aims to position itself as a modern luxury house rooted in Asian culture.