French outdoor sports brand Salomon has appointed Vincent Du as its new head of Greater China, according to a report from Inside Retail Asia. Du brings more than 20 years of experience in the sporting goods industry to the role.
The appointment comes as Salomon continues to strengthen its presence in the Chinese market, which has become a key battleground for premium outdoor and lifestyle brands. Du's leadership is expected to drive further growth and brand visibility in the region.
Prior to joining Salomon, Du held senior roles at several major sportswear companies, where he oversaw regional strategy and business development. His expertise will be critical as Salomon competes with other international brands for market share in Greater China.