The Strategic Asia Marketing Alliance (SAMA), a regional network of independent marketing agencies, officially launched its Philippine chapter at Dusit Thani Manila on Tuesday to provide Filipino brands with easier access to Southeast Asian markets.
The alliance serves as a single local partner that connects businesses with independent agencies in Indonesia, Thailand, Vietnam, Malaysia, and other ASEAN countries, aiming to streamline cross-border marketing efforts and reduce the complexity of entering multiple markets.
The launch was reported by BusinessWorld, which noted that the Philippine chapter is expected to support local companies in navigating diverse regulatory and consumer landscapes across the region.