Seven & I Holdings and PayPay are merging their loyalty programs, creating a combined database of approximately 100 million users, according to Inside Retail Asia.
The initiative aims to build larger customer ecosystems by integrating payments, retail services, and loyalty programs. By merging their respective databases, the companies hope to offer more personalized promotions and seamless cross-platform experiences for shoppers.
The partnership reflects a growing trend among Japanese retailers and fintech firms to consolidate consumer data and drive engagement through unified loyalty platforms. The combined database is expected to enhance targeting capabilities and strengthen customer retention across Seven & I's retail network and PayPay's mobile payment ecosystem.