Shopify published an article on sales promotions, detailing various types and strategies for 2026. The piece, sourced via Google News — retail Philippines , provides a comprehensive guide for retailers.
Among the promotion types discussed are discounts, coupons, and buy-one-get-one-free offers, as well as loyalty programs and limited-time events. Shopify emphasizes the importance of aligning promotions with brand identity and customer expectations.
Examples from the article showcase successful implementations across e-commerce, including flash sales and free shipping. The strategies aim to boost short-term sales while building long-term customer relationships.