E-commerce platform Shopify has published a guide detailing nine in-store personalization strategies that retailers can adopt to drive sales in 2026. The article, distributed via Google News — retail Philippines, emphasizes tailoring the shopping experience through customer data and technology to boost conversion and loyalty.
The examples include using purchase history to offer personalized product recommendations, implementing loyalty programs with customized rewards, employing mobile apps for in-store navigation and offers, and leveraging AI to analyze customer behavior. Other tactics involve dynamic pricing, personalized signage, and staff-assisted recommendations based on past interactions.
Shopify notes that these strategies help brick-and-mortar retailers compete with online convenience by making each visit relevant to the individual shopper. The guide underscores the importance of balancing personalization with privacy, advising retailers to be transparent about data use and to focus on value-driven engagement.