E-commerce platform Shopify has published a detailed guide on using mannequin displays to boost in-store sales, targeting brick-and-mortar retailers looking to improve visual merchandising. The 2026 edition of the guide covers best practices for selecting, positioning, and styling mannequins to drive customer engagement and conversion.
Key recommendations include placing mannequins near store entrances and at the end of aisles to capture attention, using coordinated outfits that reflect current trends, and rotating displays every two to three weeks to maintain freshness. The guide also advises grouping mannequins to tell a story or showcase a lifestyle, which can encourage impulse buys and increase average order value.
The guide arrives at a time when physical retail is evolving alongside e-commerce, with many Filipino retailers investing in in-store experiences to differentiate themselves. Shopify’s resource aims to help small and medium businesses leverage low-cost visual merchandising tactics to compete against larger chains and online marketplaces.