Siam Paragon is hosting the Bangkok Watch Week this year with about 50 world-renowned watch brands, a 50% increase over last year's debut event, according to Inside Retail Asia.
The expanded lineup underscores the event's growing stature as a world-class horological benchmark in the region. Luxury watch enthusiasts and collectors are expected to attend from across Asia, boosting tourism and retail activity in Bangkok.
The strong brand participation reflects the resilience of the luxury watch market in Southeast Asia, even as global economic uncertainties persist. Siam Paragon continues to position itself as a premier destination for high-end retail events.