Skims, the shapewear and apparel brand founded by Kim Kardashian, is set to open its first Hong Kong store at Times Square in Causeway Bay this November, according to Inside Retail Asia .
The store marks the brand's continued expansion in Asia, following its entry into mainland China and Southeast Asian markets. Skims, valued at over $4 billion, has gained popularity for its inclusive sizing and celebrity endorsements.
Hong Kong's retail sector has been recovering from a prolonged downturn, with luxury and lifestyle brands increasingly targeting the city's affluent shoppers. Skims' debut in Causeway Bay, a major shopping district, signals confidence in the market's rebound.