SM Active Hub, the mall-based sports and recreation arm of SM Prime Holdings, has expanded its pickleball offerings to 86 courts across the Philippines, making it the largest single operator of pickleball facilities in the country, according to a report by The Manila Times .
The expansion comes as pickleball experiences a surge in popularity in the Philippines, with more players taking up the sport that combines elements of tennis, badminton, and table tennis. SM Active Hub’s courts are located in SM malls and other strategic venues, providing accessible and well-maintained spaces for both casual and competitive players.
Industry observers note that the growth of dedicated pickleball infrastructure signals a maturing market, with SM Prime’s investment likely to encourage further development of the sport. The network of 86 courts now serves as a key driver for grassroots participation and tournament hosting nationwide.