SM Active Hub, a sports and recreation arm of SM Lifestyle Entertainment Inc., now operates 86 pickleball courts across the Philippines, cementing its role as the driving force behind the country's pickleball boom, as reported by Inquirer.net . The rapid expansion reflects the sport's growing popularity among Filipinos of all ages.
The network includes dedicated pickleball facilities in SM malls in Luzon, Visayas, and Mindanao, with additional courts planned for 2025. Each facility features professional-grade surfaces and equipment, catering to both casual players and competitive tournaments.
The initiative has also spawned community leagues and training programs, contributing to a vibrant pickleball ecosystem. SM Active Hub's nationwide push underscores the potential of pickleball as a mainstream sport in the Philippines.