SM Prime Holdings Inc. has expressed openness to bringing InterContinental Hotels Group’s (IHG) premium brand voco to the Philippines, according to a report by Philstar Biz. The integrated property developer of the SM Group cited the success of their partnership in China as a key factor in exploring the brand’s introduction locally.
Voco is IHG’s fast-growing upscale brand that combines the reliability of a global chain with the individuality of local hotels. SM Prime’s interest signals a potential expansion of its hospitality portfolio, which currently includes the SM Hotels and Conventions brand and partnerships with other international operators.
No specific timeline or property details were disclosed, but the move aligns with SM Prime’s strategy to diversify its hotel offerings and tap into the growing tourism and business travel market in the Philippines. The company continues to evaluate opportunities under its long-term expansion plans.