SM Prime Holdings has opened its 90th mall, SM City Zamboanga, according to a report by Out of Town Blog citing Google News's retail Philippines feed.
SM City Zamboanga is positioned to serve shoppers in Zamboanga City and nearby communities, providing retail, dining, and entertainment options. The opening is part of SM Prime's broader strategy to expand its footprint in Mindanao, where the company continues to add destinations outside Metro Manila.
The milestone comes as the Philippine retail sector shows sustained activity, with developers investing in regional cities to capture growing consumer demand. For SM Prime, reaching 90 malls highlights its dominant position in the country's mall industry and its commitment to bringing commercial developments closer to local communities.