Smart Communications has opened new retail stores in Pangasinan and East Ortigas, the telco announced. The expansion is part of the company's ongoing efforts to strengthen its physical retail presence and improve customer access to its products and services. The new stores will offer a full range of Smart's prepaid and postpaid plans, devices, and after-sales support, as reported by Telecompaper .
The new outlet in Pangasinan is located in the province's capital, Lingayen, while the East Ortigas branch serves the growing business district in Pasig City. Both locations are designed to provide a modern retail experience, with digital kiosks and dedicated service areas, enabling customers to easily explore Smart's offerings. The move comes as competition among Philippine telcos intensifies, with rivals also expanding their retail and online channels.
Smart noted that physical stores remain a key touchpoint for many Filipino consumers, especially in provincial areas where digital penetration may be lower. The company plans to open more branches in strategic locations nationwide over the coming months, reinforcing its commitment to accessible and reliable telecommunications services.