FoodBev Media has published an analysis of how smart packaging is reshaping the UK food and beverage industry, with a focus on the shift beyond traditional barcodes. The report highlights how innovations such as QR codes and digital watermarks are enabling brands to offer interactive experiences and improved traceability.
According to the article, these smart packaging technologies allow consumers to access product information, origin stories, and authenticity verification through their smartphones. The move from 1D barcodes to 2D codes is also aligned with global standards like GS1 Digital Link, which aims to standardize the way product data is encoded and accessed across the supply chain.
The implications for the industry include enhanced supply chain visibility, better inventory management, and increased consumer trust. As the UK market adopts these technologies, food and beverage companies are expected to invest more in digital packaging solutions that deliver both operational efficiency and engagement value.