SM Hotels and Conventions Corp. (SMHCC), the hospitality arm of the Sy family’s SM Prime Holdings Inc., has appointed seasoned hospitality professional Janytte Siega as general manager of the upcoming SMX Convention Center Seaside Cebu, which is set to be the country’s largest convention and exhibition venue, according to Philstar Biz .
Siega brings over two decades of experience in the hospitality and events industry, having previously held senior roles at major hotel chains and convention centers in the Philippines. Her appointment comes as SMHCC prepares to open the mega-venue, which is expected to boost MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Cebu and the Visayas region.
SMX Convention Center Seaside Cebu is part of SM Prime’s integrated mixed-use development in the South Road Properties. Once completed, the facility will feature over 10,000 square meters of flexible event space, positioning it as a key player in the country’s growing convention market.