According to a report by ABS-CBN, SM Supermalls' strategic investment in pickleball courts is yielding positive results, driving higher foot traffic and retail spending across its properties. The mall operator observed that the sport attracts diverse age groups, encouraging longer stays and increased patronage of food and beverage outlets, shops, and entertainment venues.
The pickleball craze has transformed underutilized spaces within malls into active community hubs, with SM converting existing areas into courts. This adaptation aligns with a broader retail trend where experiential offerings boost consumer engagement. The report notes that spending per visitor has risen notably in malls with dedicated pickleball facilities, as players and spectators alike contribute to adjoining businesses.
SM's success with pickleball may serve as a blueprint for other mall operators navigating the shift toward experience-driven retail. The sport's low barrier to entry and social nature make it a sustainable attraction, potentially influencing future mall design and tenant mix. As pickleball continues to grow in popularity, its economic impact on Philippine retail is expected to deepen.