Rob Gregg, founder of Stand+, shared his journey of turning challenges into success for his footwear brand in an interview with Inside Retail Asia . Gregg emphasized that Stand+ is positioned as the first shoe brand dedicated to supporting the people working behind the scenes in various industries.
The brand focuses on comfort and durability, targeting workers who spend long hours on their feet, such as hospitality and retail staff. Gregg explained that his own experiences with foot pain and workplace challenges inspired him to create a product that addresses these issues while also promoting a culture of appreciation for essential workers.
Stand+ aims to differentiate itself in the crowded footwear market by emphasizing its mission-driven approach. Gregg noted that the brand's growth has been fueled by word-of-mouth and a strong online presence, and he plans to expand distribution channels to reach more customers who value function and purpose.