A report from Statista projects that the e-commerce penetration rate in the Philippines will increase steadily from 2017 through 2030, driven by growing internet access and mobile usage. The data covers actual figures from 2017 to recent years and provides forecasts up to 2030.
As of the latest available figures, e-commerce penetration in the Philippines remains below 10%, but the report expects it to surpass 15% by 2030. The gradual rise reflects improvements in digital payment infrastructure, logistics, and consumer trust in online shopping.
The trend aligns with broader Southeast Asian e-commerce growth, though the Philippines still lags behind neighbors like Singapore and Malaysia. For local businesses, the increasing penetration signals a need to invest in online channels and omnichannel strategies to capture the expanding digital consumer base.