The residence of the Swedish Ambassador to the Philippines in Makati has been given a temporary transformation into a full IKEA home to debut the brand’s 2026 PS Collection, according to a Facebook post by the embassy that was picked up by Google News — retail Philippines.
The makeover turns the diplomat’s home into a playful showcase for the Swedish furniture giant’s latest collection, which features vibrant colors and contemporary designs. The event underscores IKEA’s growing engagement with local consumers in the Philippines ahead of its planned expansion.
IKEA opened its first Philippine store in Pasay City in 2021 and has since been expanding its presence. The activation at the ambassador’s residence serves as both a marketing move and a nod to the strong bilateral ties between Sweden and the Philippines.