TechnoSport, a sportswear and athleisure brand, has announced the launch of a new retail format called 'TechnoSport Express' to expand its physical presence across India, as reported by Entrepreneur India. The move comes as part of the company's strategy to tap into the growing demand for sportswear in tier-2 and tier-3 cities.
The company plans to open 25 'TechnoSport Express' stores by the end of fiscal year 2027. These compact retail outlets will offer a curated selection of the brand's best-selling products, with a focus on convenience and faster shopping experiences. The first store is expected to open in the coming months.
The expansion into smaller-format stores reflects a broader trend in the Indian retail sector, where brands are increasingly adopting streamlined, location-specific formats to reach price-conscious consumers in emerging markets. TechnoSport's move is expected to intensify competition in the affordable sportswear segment, which has seen significant growth post-pandemic.