According to Retail Bulletin, Tesco has extended its Clubcard loyalty scheme to 16 and 17-year-olds as it courts younger shoppers. The move allows teenagers to collect points and access exclusive deals.
The expansion comes as retailers increasingly target younger demographics to build brand loyalty early. Tesco's Clubcard, which already has millions of members, will now be available to those aged 16 and above.
Industry observers note that engaging younger consumers through loyalty programs can drive long-term customer retention. Tesco's initiative reflects a broader trend in retail to adapt to changing consumer habits.