Tesco has announced it will extend its Clubcard loyalty programme to customers aged 16 and 17, according to Retail Bulletin. The move makes the supermarket's rewards scheme available to a younger demographic for the first time, allowing teenagers to collect points on purchases and access personalised deals.
The decision comes as retailers increasingly seek to engage with Generation Z consumers earlier in their shopping lives. By enrolling younger shoppers, Tesco aims to foster long-term loyalty and gather data on emerging spending habits. The Clubcard scheme, which typically requires members to be 18 or older, has been a key driver of customer retention for the UK's largest grocer.
Industry analysts note that the extension reflects a broader trend of loyalty programmes targeting younger age groups to secure future revenue streams. Tesco's move could influence other retailers to reassess their age restrictions as competition for young shoppers intensifies in a challenging retail environment.