A column in Philstar Biz revisits a decades-old study by market research firm Nielsen Philippines for Procter & Gamble, which captured the "great Filipino dream" of seeking employment abroad. The article reflects on how this aspiration has shaped the nation's identity and economy over the years.
The original study highlighted overseas work as a primary goal for many Filipinos, driven by economic challenges and the promise of better opportunities. This phenomenon has fueled the country's reliance on remittances from overseas Filipino workers (OFWs), which remain a crucial pillar of the Philippine economy.
Two decades later, the column observes that while some factors have changed, the allure of working abroad persists. The piece serves as a commentary on the enduring nature of this dream and its implications for national development and family dynamics.