POCO has officially announced the POCO M8 Power, a new budget-tier smartphone that puts battery life front and center, according to YugaTech.

The device is positioned as a budget offering, with the company making battery endurance its standout feature. This approach signals POCO's intent to attract users who prioritize long usage times over premium specifications.

POCO, which started as a sub-brand of Xiaomi, has carved out a niche by delivering competitive specs at lower prices. The M8 Power continues that strategy and is likely to target the entry-level segment in the Philippines, where battery life is often a key buying factor.