Thailand showcased a wide range of premium rice products at WOFEX 2026, highlighting the quality, diversity and global reputation of Thai rice, according to Philstar Biz.
The ‘Think Rice, Think Thailand’ campaign returns to the World Food Expo (WOFEX) to promote Thai rice varieties and create new business opportunities for exporters and distributors. The participation underscores Thailand’s commitment to strengthening its position in the global rice market while tapping into the Philippine demand for premium and specialty rice.
Thailand remains one of the world’s top rice exporters, and its presence at WOFEX gives local buyers, importers and food processors direct access to new product lines and potential partnerships. The campaign also highlights the cultural and culinary significance of Thai rice, reinforcing its appeal among Filipino consumers and the broader ASEAN market.