Australian skincare founder Indianna Roehrich, creator of Tomorrow-Today Beauty, recently spoke with Inside Retail Asia about how relocating to New York and engaging directly with customers helped shape her growing brand.
Roehrich, who founded the startup in Australia, described how moving to the U.S. gave her a fresh perspective on consumer needs. Meeting customers in person at pop-ups and events allowed her to gather real-time feedback and adjust product formulations and positioning, she explained.
The founder emphasized that building a loyal community is central to Tomorrow-Today Beauty's strategy. By listening to customer stories and fostering direct relationships, the brand has strengthened its identity and expanded its reach in a competitive retail landscape, according to the interview.